Does Zuffa generate press-releases that say so? If so, then I imagine he deserves all the criticism he's received in your's and Rossen's pieces. If not, than doesn't the onus fall on the one's publishing these stories? .... They have him do the mainstream hype for all of the UFC shows. He does video blogs for each card. He was on the cover of the magazine's first issue. He was on the cover of Mens Fitness before any fighters, who are actually in shape. That's not enough? ...